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Top 5 Payment Trends Every Small Business Should Watch

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  • November 05, 2019
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In an increasingly digital marketplace, payment options have become a pivotal part of customer experience and business growth. Small businesses, often agile and customer-focused, stand to gain immensely from staying on top of emerging payment trends. For businesses looking to simplify transactions, enhance security, and reach customers across more platforms, keeping up with these trends is crucial. Here are the top five payment trends that every small business should watch—and how VENDA Payments makes it easy to adopt them seamlessly.

1. Contactless Payments

    Contactless payments are transforming customer interactions. With consumers valuing safety and convenience, touch-free options like QR codes, Apple Pay, and Google Wallet have become essentials. Customers simply wave or scan, completing transactions in seconds. Beyond hygiene, contactless payments also reduce queue times, creating a better shopping experience that’s especially valuable in busy locations or high-traffic events.

    How VENDA Helps: VENDA Payments offers QR code-powered checkout options for secure, no-contact transactions. Not only does this cater to customer preferences for hygiene and speed, but it also adds a layer of security to transactions by reducing the physical handling of credit cards or cash.

    2. Buy Now, Pay Later (BNPL) Options

    Buy Now, Pay Later options like Klarna and Afterpay are driving conversions by allowing customers to split purchases into manageable installments. This trend, initially popular among larger e-commerce businesses, is now trickling down to small businesses as well, appealing to shoppers who prefer financial flexibility. BNPL options increase average order value and appeal to younger shoppers who might be cautious about upfront costs.

    How VENDA Helps: While VENDA doesn’t directly integrate BNPL at the moment, their flexible and customizable link options allow businesses to partner with third-party BNPL providers or set up payment plans. This way, you can offer installment-based purchases without disrupting your current payment workflow.

    3. Mobile Wallets and Digital Payments

    With smartphones taking over our daily lives, mobile wallets like Apple Pay, Google Wallet, and Samsung Pay are quickly becoming the preferred payment methods for many consumers. Digital payments are secure, fast, and, for many customers, more convenient than pulling out a physical card. Small businesses can especially benefit from this trend as it allows them to appeal to tech-savvy customers while also streamlining the checkout process.

    How VENDA Helps: VENDA turns your mobile device into a payment terminal, allowing you to accept digital wallets and other mobile payments without needing extra equipment. This versatility makes VENDA a powerful tool for mobile businesses, on-the-go vendors, and anyone looking to simplify the transaction process with a device they already carry..

    4. Integration with Social Media Platforms

    Social media has become a key channel for businesses looking to reach and engage customers. Platforms like Instagram and Facebook now offer integrated shopping experiences, making it easy for businesses to sell directly to customers within the social media environment. This trend is essential for small businesses looking to grow their digital presence and connect with a broader audience.

    How VENDA Helps: VENDA’s seamless social media selling options allow businesses to create customizable payment links for products and share them directly on Instagram, Facebook, TikTok, and more. This feature not only simplifies social selling but also makes it easy for vendors to track sales from each platform and gain insights into where their products perform best..

    5. Cryptocurrency Acceptance

    Though still emerging, cryptocurrency is becoming a popular payment option in certain customer segments, especially among tech-savvy or younger consumers. Small businesses that accept cryptocurrency payments can set themselves apart as forward-thinking and appeal to customers who value digital assets. Additionally, cryptocurrency transactions typically come with lower processing fees and faster international transfers, which can be a big advantage for businesses with a global customer base.

    How VENDA Helps: VENDA doesn’t yet support cryptocurrency directly, but the system’s flexible infrastructure means you could easily integrate a third-party crypto payment solution. With VENDA’s support for multiple payment options, you can customize your setup to suit the needs of cryptocurrency-friendly customers, allowing you to experiment with this trend as it grows in popularity.

    Conclusion

    Adapting to payment trends is about more than keeping up; it’s about offering a superior customer experience and positioning your business for growth in a fast-paced marketplace. VENDA Payments gives small businesses the tools to stay ahead by making these trends accessible, secure, and easy to implement. From contactless payments to social media selling, VENDA’s suite of solutions allows you to keep pace with changing consumer expectations and meet customers where they are.